গুগল প্লে কন্সোল কি | What is Google Play Console?

In today's article, we will discuss Google Play Console in detail. What is Google Play Console? How to publish software from google play console etc. If you can't find any good posts about this, read our post from start to finish.

First, we need to understand what the Play Console is. Google Play Console is a means of publishing apps or games on the Google Play Store. Suppose you want more downloads by uploading your company or own app to the play store. Then you must have a specific account through the Google Play console, also known as Google Play Store Developer Account.

You will need a few things to create a developer account on the Google Play Store. They are:-

Your verified Gmail address.

Master Card or Debit Card.

The card must have $25 loaded on it.

If you have them, click here to enter the Google Developers login page. If you have Gmail same, then you can log in with that Gmail, and no need to bother separately. After that, you have to click "Agreement." Before connecting, you must read all the terms and policies of Google Play Console.

To create an account on the Google Play console, you must pay them a certain amount. After that, you will be prompted to pay $25. Click on the "Continue To Payment" option in the next opportunity.

After that, you will be given a new "Google Wallet" window. Where you will be asked to pay $25. After that, click on the "Start Now" option below.

After that, a form like the one below will open.

You have to fill out the form with the card number and all your credit or debit card information. After that, click on the "Accept and continue" option. If you can do everything correctly, then your payment will be successful within the next 24 hours, and you will be notified via Gmail.

If your account is appropriately activated, you can upload and publish any app or game there. If any software contains malware, then it is not posted by Google.

Let's say you build your app with a developer. Various ads such as Google AdMob, Start-Up, and Facebook Ads have been set in the app. But if you want to earn from it, you need to increase the number of users. As Google Play Store is installed on everyone's phone, it is easy to download any app or game. Google play console plays an essential role in increasing new users. Apart from this, if your app is downloaded more, you will get an additional bonus through Google Play Console.

The Google Play Developer Console is the platform that Google provides for Google Play and Android developers to publish – and of particular interest to the ASO team – to monitor the performance of their apps on the Google Play Store. As Google explains, this is possible using the platform: "Publish your apps and games through the Google Play Console and grow your business on Google Play. Benefit from features that help you improve the quality of your app, engage your audience, earn, and more."

Google Play Console allows app developers and marketers to understand better how their apps are performing in terms of growth, technical performance such as crashes or display issues, and finances. The console offers acquisition reports and detailed analytics that can help app devs/marketers determine how well an app is performing.

The platform is essential because it gives developers access to first-party data (trusted information collected about an app's audience that comes directly from Google Play) that highlights an app's proper performance. Allows monitoring of console conversion rate (CVR); It shows the number of impressions an app has listed and the number of installs it has received from various sources over time. User acquisition reports available in the console show data on how an app grows, such as by source of users. (Google Play shows users the basis of their traffic, such as whether it's organic 'Traffic Explore' or paid traffic from 'Third Party Referrals').

Having access to deep analytics contributes to understanding an app's performance in terms of growth.

However, data is limited. It's not possible to look at attribution (the science of attributing a user to its source) at the ad level of a campaign, but only at the source level, which is why mobile measurement partners (MMPs) exist—to bridge the gap between them.

Google Play Console App allows developers/marketers to monitor their CVR and organic performance in the most accurate way – with data-driven analytics.

One of ASO's pillars is discoverability; a key factor affecting this is first-time install volume; The platform's data makes it an essential tool for ASO teams.

Industry experts know that Google considers first-time installs when making all of their ranking and feature decisions on their stores. MMPs, who provide tools for analysis, can only show the number of installed and launched users; they cannot differentiate. If these users are taken into account, it would be impossible to view the figure as an accurate representation of first-time installs, which means that first-install data from Google is more valuable to the ASO team. To truly understand and improve CVR, it's vital to know first-time install statistics accurately.

The console platform ultimately provides tools for teams to monitor organic performance. The ASO team should have statistics to increase impressions and installs and monitor CVR over time. Only by analyzing these can ASO teams identify any areas of an app's inventory that need attention or improvement and show where an app is successful to repeat those elements and place them elsewhere on the product page.